Everyone who knows Emily Sanford is inspired by her generosity, intuitive drive and her ability to think big without missing a single detail. A champion of people and bold ideas, Emily harnesses her power of connection and community to approach every personal and professional challenge with innovative thinking and purpose. With over twenty years of marketing experience in brand building, data, digital, and tech, Emily is passionate about empowering and igniting teams to maximize sustainable impact and growth. 

Emily’s passion for storytelling and community building inspired her to launch A Glittering, a digital diary where personal reflections meet creative insights. This evolution of Nectar for Good shines a light on her belief that stories—when shared with authenticity—can spark connections, uplift communities, and drive meaningful change.

Emily leads with heart and candor as she guides brands to make a difference in the lives of their stakeholders. All while maintaining an unparalleled capability for ushering in growth for her clients. This approach anchors the work she does through Nectar for Good, the consultancy she founded to champion and accelerate mission-driven organizations. Emily found her inspiration for Nectar for Good in the lives of hummingbirds, who spend their lives cross-pollinating our natural world. Like the hummingbird, Emily brings value from her past experiences to the present moment in order to create something new.  

Through her expertise in brand building, data, digital strategy, and strong connections to the greater advertising community, she is the key agent in helping her clients actualize their most ambitious goals. An intentional and thoughtful communicator with an avant-garde approach to brand strategy, Emily deeply understands the power of a brand and knows how to weave it through every step of the customer journey. Whether she’s working with a brand or nonprofit, she has a unique ability for connecting with a brand’s legacy while also generating new opportunities. 

Emily brings the wisdom she’s gained from her years with The Richards Group and Team One to her Nectar for Good clients. At each of these power-house agencies, Emily worked with brands across all sectors of industry, from companies like Lexus and Central Market to nonprofits such as the Pancreatic Cancer Action Network and The Salvation Army. As Management Director, Digital, CRM & Data Application at Team One, Emily drove a complete digital transformation for Lexus to deliver a frictionless, intuitive, and personalized experience. Her work set the bar for an immersive visualizer and configurator experience in the automotive industry. While at the Richards Group, Emily co-founded and launched an innovative company within The Richards Group family, called Quadratic, which drives strategic solutions through expertise across marketing, technology, data, and analytics. In the 13 years with the company, Emily touched every aspect of the growth – managing marketing, new business and P&Ls for more than 20 clients annually. 

Central to Emily’s success is the investment she makes in her relationships with internal teams and clients alike. Known for cultivating highly collaborative environments in which all parties feel seen and validated, Emily is able to drive newfound energy and momentum into projects. She’s an accelerator on every level. While she drives results through cross-channel engagement, website and app development, social media, and CRM, she takes the most pride in the human-first approach she uses whenever she’s working with others. By routinely showing up as her authentic self, she encourages others to do the same – bringing out each person’s fullest potential. 

This is not an approach that Emily turns on and off for her working hours. She lives in this light in her everyday life. A lover of tennis, long walks with her friends, and camping, Emily is happiest outside. And as the daughter of a geologist, is a self proclaimed crystal loving rock-hound and astronomy nerd. Emily feels most inspired when she’s surrounded by her community who share her passion for giving back and fostering connection. A resident of Dallas, Texas, Emily finds meaning in spending time with her husband and two kids, whether they’re exploring the world or finding things that spark their curiosity right in their own backyard. Give her the beat of a brass band, Emily's pure joy invites everyone around her to dance too.